Verizon vs. AT&T Battle: The Truth Hurts
by admin on Nov.18, 2009, under AT&T, Lawsuit, Verizon
AT&T
Verizon Wireless
A little while back Verizon started their ad campaign nicknamed “There’s a map for that”, obviously in order to counter AT&T’s iPhone “There’s an app for that” set of commercials. Combined with Verizon’s “DROID vs. iDon’t” commercials is putting quite a bit of pressure on AT&T, and finally AT&T couldn’t handle it anymore and threw a legal fit.
The idea behind the “There’s a map for that” commercials is to show just how spotty AT&T’s coverage really is. AT&T decided to sue Verizon, claiming that the map is giving an unfair representation of AT&T’s coverage because its not showing the extent of their EDGE network (on a 3G map!). The irony is that Verizon lifted the coverage map straight off of AT&T’s website.
Well the most humorous part is Verizon’s response to the lawsuit. I give you their introduction:
AT&T did not file this lawsuit because Verizon’s “There’s A Map For That” advertisements are untrue; AT&T sued because Verizon’s ads are true and the truth hurts.
Hang on a second, I thought lawsuits and lawyers were supposed to be civil!?! This just looks like a the-gloves-are-off marketing *****slap! (Pardon my French)
Of course this tells me one thing: Verizon planned the whole thing all along. And their timing could not be better – the holidays are right around the corner, they’re releasing their flagship phone, and both sets of ads are targeted directly at their biggest competitor: AT&T! I mean it looks like they released their “iDon’t” commercials just to annoy AT&T, maybe even point and laugh a little, but knowing full well that without them, AT&T may not have sued! And the response to the lawsuit just screams marketing department.
Anyway, you guys decide for yourself what you think of the whole debacle but one thing’s for sure: this is going to be a fun one.
-Nokia FanBoy
Verizon’s response (pdf)
via: Engadget (read)
